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They don’t just sell their audience the best home delivery diet, they sell them the experience of using their product. This is something Weight Watchers understands and leverages powerfully. Instead, they’ll think about the experience it helps them create.ĭoes your product leave your customers with any feeling or experience, or do they feel like they’re using just another product? Your customers won’t think about your product or marketing when talking with their friends or when in their best moments. Lesson #2: Sell Feelings and Experience, Not Products
HOW TO GET FOR FREE SMART POINTS FROM WEIGHT WATCHERS UPGRADE
If they like it, they can upgrade to get a better version. You can see this in action online in form of free trials when you create a great product, you can let people have access to it for free, or relatively cheap for a limited time. This alone is very powerful marketing when we consider how important social proof is When people attend these meetings, they can meet and see people who have had success with Weight Watchers.They host the meeting for free and get people to come they’re able to advertise their products to those who attend the meeting, who will happily purchase the products if they enjoyed the meeting.Here are some ways Weight Watchers benefit from this approach: While it seems like bad marketing to let someone who is not a customer to have access to important meetings like this, it helps Weight Watchers in a lot of ways. You can experience Weight Watchers in your city at no cost and obligation by attending one of their meetings in your city. Weight Watchers does this not only by creating a great product but by also letting people have a feel for their product. If you have great product, it’s easy for your product to sell itself. If you have mediocre product, no one will care about you. This is a very powerful marketing strategy because it helps you get better. Here are 5 powerful marketing strategies Weight Watchers uses that you can implement: Lesson #1: Let Your Product Sell Itself While Weight Watchers is a mega corporation, their marketing is very powerful and relatable whether you’re a blogger, product creator, affiliate marketer or you have a business online, you can learn a lot from weight watchers. One such company you can learn from is Weight Watchers. With the right marketing, however, success won’t be far away.Ī great way to shape your marketing strategy is by learning from that of other successful businesses, whether small or great.
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With the wrong marketing, you’ll fail even if you have the best product. If you do business, online or offline, your business will only be as successful as your marketing is.